A series of posts and reels was developed to highlight silk products such as pillowcases, hair wraps, and scrunchies, emphasising their positive impact on hair health. Using a black and white colour palette and the brand's photography, the content focused on frizzy hair solutions, the benefits of silk, and essential bedtime routines. Festive designs for Christmas and New Year’s were also created, seamlessly integrating the brand’s luxurious theme with the holiday season.