Kalaai

Our design studio crafted a cohesive packaging design for Kalaai, a brand specialising in copper and brass products. The packaging palette featured dark, light green, and off-white, reflecting the brand's aesthetic. We maintained consistency across the various products, including copper bottles, brass thali sets, copper jars, gift boxes, and more, by incorporating patterns derived from the logo and using a consistent style of illustrations tailored to each box's dimensions. The minimalist design emphasised clean lines and negative space, allowing the products to take centre stage. Inspired by the shapes of the products inside, line illustrations added a touch of visual interest. The packaging also included essential information such as icons, cleaning instructions, a disclaimer, the brand's story, pricing, and QR codes for social media. This comprehensive design effectively showcased Kalaai's products while maintaining a cohesive brand identity.