Ruchoks aimed to establish a cohesive brand identity that captures its essence. Building on their logo, we created a versatile icon as a mould on chocolate bars and wrapping paper for gift boxes. Integrating elements of nature, like hand-drawn leaves and flowers, each illustration represents the unique ingredients of the chocolates, adapting to different products and flavours. We designed a range of brand applications, including paper bags, ribbons, gift boxes, gift tags, banners, and email designs. Additionally, we pitched a photography-style mood board to enhance the brand's visual storytelling.