Nitara is a lab grown jewellery brand built on pieces you can wear more than one way, hence the tagline, Jewellery Redefined. We customised a typeface with sharp thick and thin strokes for structure and softer curves for adaptability, then cut the top of the I into a sparkle that catches light like a diamond. The client came in knowing the colour she wanted, so we refined the shade until it held against both white and gold. We built an icon from the N and the sparkle inside an oval so the mark can work without the wordmark. The brand identity carries across a pattern, visiting cards and packaging.