Diet To Heal is the practice of Hiral Shah, a nutritionist in Mumbai. She wanted her brand identity built around balance. Her old logo was symmetrical, a human figure with leaves, so we kept the idea and moved away from the form. The new mark stacks organic stones into an arch that reads as a rising sun and a human figure in growth. It's asymmetrical on purpose, because balance looks different for everyone. The palette comes from food itself, orange, yellow, off white and green. The serif wordmark holds its own balance.