Boarding Pass is a travel agency building customised experiences for small groups. Founder Asha Bhat designs trips that let you see a place the way a local would, from group tours to custom itineraries. We built their brand identity from scratch. The logo went through several rounds before we landed on a simple sunset made from the letters of the name, sitting in the middle of the wordmark. The palette took a few rounds until we found one that felt energetic, playful, sunny and deep rooted. Brand identity design carried into bag tags, a passport holder, enamel pins, stationery and tote bags. We love how much that logo holds.